Started by Thomas Neuberger in 2009, Believe in the Run began as a passion project while training for the TransRockies Run in Colorado. What started with a goal of raising money for charity eventually grew into a community.

The Believe in the Run Shop is an extension of that community. We created it to bring our favorite ideas, designs, collaborations, and running-inspired gear to life. From limited-edition drops to everyday merch, everything is designed with runners in mind and made to represent the culture, personality, and sometimes ridiculousness of the sport we love.

Our merch is made for the people who know that the best part of running is the community you find along the way.

Thanks for supporting Believe in the Run and helping us keep this crazy running adventure going.